100 years VHB: Anniversary conference of the German Academic Association of Business Research

The Faculty of Business Administration and Economics at Heinrich Heine University Duesseldorf will organize the Annual VHB Business Research Conference on the occasion of the 100th annersary of the German Academic Association of Business Research (VHB) as the leading academic association for Business Research in the German-speaking area on March 08 – 11, 2022. The conference general topic will be „Business Research: Thinking Ahead. Creating the Future.”

Business researchers world-wide are increasingly paying attention to grand societal challenges, starting with the worldwide economic crisis triggered by the COVID–19 pandemic and extending to fundamental issues like global systemic competition, demographic aging, shortage of skilled workers, decarbonization or digital transformation. There is a pressing need for all sub-disciplines in business research to provide an academic conceptualization on how policy and practice approaches in firms must change to address these challenges.

• How will companies and technologies, but also society, change in the coming decades and what does this mean for current and future business policies and practices?
• How can conceptual, policy and/or empirical research provide convincing answers to this question?
• How will business research have to become involved in economic, political and civil society discussions in order to fulfil an academic mission?

Experts from academia, business and society will give talks and discuss the main topic “Business Research: Thinking Ahead. Creating the Future.” as well as latest findings from all fields of business research. As of today, the conference has its own website. You can find all news concerning the main topic, Keynotes, the scientific and supporting program and more here.